April twenty _ ninthWildTigerTumbleThe world's first store of Laifei LABmini was unveiled in the Nanjing West Road business district, known as the "window of the World". LABmini locates innovative concept stores at the middle and high endWildTigerTumbleThe opening of the world's first store is full of exploration and pioneering creativity in business district location, space design, product category and scene experience, creating a "new landmark of the snack world".
Shi Yonglei, chairman of Laifei, head of four Seasons Square and business executives of Laifei jointly cut the ribbon for the opening.
LABmini's opening activities with the theme of "more Natural and pleasing Shanghai" are fast-paced, full of atmosphere, good-looking and popular, which can be said to be both eye-pleasing and mouth-addicting. A hot song and dance, a curtain opened, a row of handsome male models, delicious taste. There was a lot of noise at the scene and it was hot.
A row of handsome and beautiful models injected fashion and health elements into the opening ceremony
The passionate dance pushed the atmosphere to the best part.
Experience upgrade, LABmini wants to bring nature back to city life.
LABmini, the first store in the world, has made breakthroughs in overall concept, spatial design, new categories, new products and integrated scenes, bringing extreme freshness to customers and creating a relaxed and pleasant healthy lifestyle.
As an innovative concept store in Laifei, LABmini is bound to assume the role of new category and new product launch. This time, with the opening of the world's first store, Laifen first discovered the category of baked goods for sale, including 25 items such as freshly baked bread and frozen pastries, and recognized the main theme of "individual breakthrough" in the baking industry and the new trend of "baking +". Launch "snack + bake + coffee" super combination. People choose carefully in the baking area, among which the most popular baking item is the pistachio chocolate snail roll "bigger than the face", while the curry launches the explosive "durian coconut latte" and the marketing strategy of "drinking American style for 1 yuan". There are no long queues at the door, and delicious and elegant white-collar afternoon tea has been arranged, so it can be seen that Yifen knows the flow code. In addition, mugi-cha, a sugar-free tea developed by Laifei, was unveiled with the opening of the new store, and the store also solemnly launched a series of new products, including seedless tangerine peel cake, seedless Japanese plum cake, California plum, non-ribozyme and other single products, which are delicious but not expensive, highlighting the original flavor of fruit.
Snack + bake + coffee combination, LABmini shop friendly upgrade white-collar afternoon tea experience
At the moment of opening, a large number of consumers poured into the store
The pistachio chocolate snail roll "bigger than the face" is very popular.
Laifen solemnly launched a new durian coconut latte, which became a hot item as soon as it was put on the market.
The models showed off the new product "Yifmei Hao" series.
Many consumers come to the Laika window to taste the multi-flavor coffee launched by Laifen.
Labmini carries nearly 800 items in limited space, greatly expanding the richness of merchandise and shopping experience. There are also eye-catching season-limited new products Gao dumplings, Yizai IP area, Baby Yi Children area, imported food area, outing scene theme area and so on, permeated with freshness, health, nature and freedom everywhere.
Laifen, which emphasizes the seasonal products, launches the special area of seasonal high rice dumplings.
LABmini store sets up a special area to display Yizai IP and its surrounding products.
Pay attention to health quality, set up special areas for children and imported food to meet the diversified needs of consumers
Brand-new model, LABmini creates a new landmark in the snack world
Since Laiyi launched the upgrading of the brand strategy of "fresh snacks" in 2020, it has launched a set of innovative store model to accurately realize the matching of goods yard resources. with the rapid development of new consumption, Laifen's innovative store model is becoming more and more abundant. More and more mature. This model includes the LYF Mall that locates the fashion trend, the simple and practical LYF Go, the convenient LYF life that is close to the people, and this blockbuster middle-and high-end LABmini innovation concept store.
Shi Yonglei, founder and chairman of Laifen, said, "LABmini wants to create a 'new landmark of the snack world' in the national snack industry, which is our deep insight into the needs of users and our in-depth exploration of freshness and health." Those who win the hearts of the people win the world, and our law of heaven is consumer-oriented, day and night to study what the real needs of consumers are, to meet consumers, and even to bringWildTigerTumbleTheir unexpected surprises, do their work to the extreme, in order to win market recognition. "
Judging from the flow of people who opened the new store, the opening of the labmini store shows a good market potential.
In the practice of trying to "bring nature back to urban life", Laifen's left hand is of high quality and the right hand is cost-effective, tamping down the supply chain system, expanding global multiple channels upward, and exploring new scenes, new categories and new products inwards. promote to a higher standard of freshness and health. Some industry observers commented that under the wave of the new retail model, the opening of Laifen's first store in the world with LABmini once again led the industry innovation.
(disclaimer: this article is an advertisementWildTigerTumbleThe relevant materials are provided by the advertiser who is responsible for the authenticity of the content of this advertisement. The purpose of this website is to convey more information, it does not mean that this website agrees with its point of view and is responsible for its authenticity, please verify the relevant content yourself. The advertising content is for readers' reference only. )